SHIFTING MINDSETS:

Parsons School of Design Student Consultant for Pfizer Inc.

The challenge includes telling the new story of Pfizer & science to a new consumer, and discovering what science means to the next generation. 

The challenge involves understanding current dynamics regarding society’s relationship with pharmaceutical companies, reflecting on and reconceptualizing the changing consumer landscape, also looking closely at the challenges facing Pfizer’s legacy and its current internal culture. 

How might Pfizer Inc. become passionate and energized champions of new directions, new customers, and new narratives of science in the 21C ?